Plus, you get to really reflect on your relationship to the candy when your rep asks you questions like, "Did you consume this product on a daily basis?" and "What was your favorite flavor?" How To Make Altoid Sours At Homeįor the truly desperate out there who absolutely need the nostalgia this moment, you can do what a lot of TikTok users have taken to and create your own Altoid Sours. The same Mars spokesperson told us, though, that the best way to get a favorite product back is to do what we did: call or email Mars and tell them how much you loved the Sours. The sad, true story of the discontinued Altoids Sours: They just weren't popular enough to warrant continued production. "If a product is not selling particularly well, unfortunately, we sometimes have to discontinue it." "They were discontinued due to low national demand," the rep told Bustle. ![]() Were sales lagging? Were they just trying to break hearts? What gives?Īccording to a Mars customer service representative, it was the former: low sales. We also asked Mars exactly why the Sours were discontinued. They were then unceremoniously discontinued in February of 2010. According to Mars, Altoids Sours hit the market in 2004 and came in five flavors: raspberry, lime, apple, tangerine, and mango (and anyone who knew their stuff knew that tangerine was the best). Is this just a case of us wanting what we can't have? If we love Altoid Sours so much, why were they discontinued? Why Were Altoid Sours Discontinued?īustle reached out to Mars, Altoids' parent company, for some answers. There are also folks on dedicated to bringing them back. Lest you think, however, that I'm just looking back at the past through rose-colored, candy-flavored glasses, I'm not the only one who misses these sour bits of heaven: TikTok videos, and Reddit threads dedicated to its fans, and eBay listings for unopened tins go for as much as $525 a pop. They came in reusable, aluminum tins, and they were everything. Here's the story of those beloved treats, Altoids Sours.Īltoid Sours were - as their name might suggest - incredibly sour, brightly colored crystalline-looking candies that made you pucker your lips with both the sensation that your mouth was going to fall off and pure joy. But what happened to Altoids Sours? Why were they discontinued in the first place (like so many other favorite fad foods)? After all, the way the Internet talks about them, you'd think they would have had a long and happy life as the sour candy of choice of discerning adults (or just people who wanted to pretend they were adults). Excuse my nostalgia, but the chalky, curiously strong, minty tablets that you associate with the name Altoids, just aren't as good as their discontinued cousins. That’s still a small price to pay for those mouth jewels of decadence.The Altoids of today don't hold a candle to the ones of yesteryear. ![]() There are brand new tins of Altoids Sours on eBay, but they run from $45 all the way up to $255 a pop. “If a product is not selling particularly well, unfortunately, we sometimes have to discontinue it.” “They were discontinued due to low national demand,” the rep told Bustle. The reason: nobody bought that shit! I know this country just doesn’t appreciate true refinement.Īccording to a Mars customer service representative, it was the former: low sales. Of course, like with many discontinued items, there’s a group of Altoids Sourheads who have been begging for its return! So a couple of years ago, Bustle wrote to the customer service department of Mars, Altoids’ maker, to ask why it was sent to the luxury candy graveyard. But sadly, by 2010, Altoids stopped giving its customers a case of the fruity puckers by shit-canning its sour candies. I thought tangerine was the lone sour Altoid. Every flavor but tangerine gets the “ I don’t know her” label from me because I didn’t even know they existed until today. Flavors included the iconic tangerine, as well as raspberry, citrus, apple, mango, and passion fruit. ![]() They were like Warheads for those who prefer the finer things in life. I thought that because they came in a tin, they were the peak of decadence! And if Altoids Sours were around when I was in junior high school, I definitely would’ve handed them out all regal-like, and my bullies definitely would’ve said to me, “ Oh, look something that’s almost as fruity and sour as you!”Īltoids’ line of sours came out in 2001. ![]() When I did, you’d think that THE QUEEN herself just anointed me Lady of The Opulent Mints by how I offered those drugstore mints out as though they were edible diamonds in a vintage platinum case. I didn’t discover Altoids until junior high school. Altoids have been around so long that I’m sure Keith Richards used one of its first-run tins to hold his coke and straw (they came out in the 1780s).
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